http://journal.sjdm.org/15/15923a/jdm15923a.pdf
Abstract
Although bullshit is common in everyday life and has attracted attention from philosophers, its reception (critical or ingenuous)
has not, to our knowledge, been subject to empirical investigation. Here we focus on pseudo-profound bullshit, which
consists of seemingly impressive assertions that are presented as true and meaningful but are actually vacuous. We presented
participants with bullshit statements consisting of buzzwords randomly organized into statements with syntactic structure but
no discernible meaning (e.g., “Wholeness quiets infinite phenomena”). Across multiple studies, the propensity to judge bullshit
statements as profound was associated with a variety of conceptually relevant variables (e.g., intuitive cognitive style,
supernatural belief). Parallel associations were less evident among profundity judgments for more conventionally profound
(e.g., “A wet person does not fear the rain”) or mundane (e.g., “Newborn babies require constant attention”) statements. These
results support the idea that some people are more receptive to this type of bullshit and that detecting it is not merely a matter
of indiscriminate skepticism but rather a discernment of deceptive vagueness in otherwise impressive sounding claims. Our results
also suggest that a bias toward accepting statements as true may be an important component of pseudo-profound bullshit
receptivity.
Keywords: bullshit, bullshit detection, dual-process theories, analytic thinking, supernatural beliefs, religiosity, conspiratorial
ideation, complementary and alternative medicine.
http://burdenon.blogspot.com/2009/12/humbug-vs-bs.html
Tuesday, December 01, 2015
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